![]() It therefore comes as no surprise that only a single Swiss bank is a digital champion, meaning it is among the top 30 out of 304 banks assessed worldwide.įor the study, mystery shoppers opened real accounts at all of the banks assessed, testing more than 1,200 functionalities offered through their digital channels – via websites, e-banking and smart phone apps. However, Swiss banks are not keeping up with the pace: in 2020 they were still ranked 18th, but two years later they have slipped a further three places. Compared with other banks internationally, Swiss banks are too slow, lack innovation, and focus too little on what their customers want.Īccording to the study ‘Digital Banking Maturity 2022’ by the audit and consulting company Deloitte, the digitalisation of the banking sector is advancing rapidly across the globe. ![]() This is even lower than two years ago, when they came 18th. In the international rankings, the ten Swiss representatives only achieved 21st place. These are the findings of the recent Deloitte study ‘ Digital Banking Maturity 2022’, which assessed over 300 banks in 41 countries. With regard to digital banking services, the Swiss banking sector fell further behind banks in the rest of the world in 2022 and now risks being unable to close the gap to its international competitors. Where do you look for international digital banking champions? You are unlikely to find them in Switzerland.
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